about me

After over 20 years in the IT industry—working as a software engineer and leading teams—I decided to combine my passion for habits and productivity with my technical skills. I started building the kind of apps I always wished existed on the App Store: smart, proactive tools that actually help you follow through, not just track things after they’re done.

Just like millions of others, I’ve spent years reading books about habits, productivity, and self-improvement—trying to eat healthier, exercise more, meditate, journal, and finally get things done. But unlike most, I’m also a software engineer with 20 years of experience leading development teams. And I couldn’t stop thinking:

“Wouldn’t it be great if an app actually helped me follow through?”
Not just track tasks. Not just check things off. But really help me do the hard part—starting and finishing what matters.

When I realized those apps didn’t exist, I decided to build them myself.

That’s how Happy Life Apps was born—a suite of smart, proactive iOS apps that actually help you live a healthier, more productive life. They’re already available on the Apple App Store.

These aren’t passive trackers.

They’re smart, motivational tools that support you at the exact moment you need it—because the hardest part isn’t tracking progress.

It’s getting yourself to start.

I’ve poured everything I’ve learned from years of studying the best books on habits, productivity, success, and self-improvement into these apps. Combined with my experience as a developer, I created tools that don’t just track behavior—they actively help you take action.

These apps are designed to:

📲 Read more about each app below and check them out on the App Store.

App Store links

  • Habit Location – The world’s first app that actively helps you build habits based on the rooms in your home—using Apple’s iBeacon technology and small, affordable Bluetooth devices called beacons. It sends you the right habit reminder at the perfect place and time, with an image that engages your right brain—making it far more likely you’ll follow through.
  • ToDo With Purpose – The first and only to-do app that lets you add a personal reason to every task, along with an image for each task. It then sends multiple reminders until the task is completed—turning your task list into a purpose-driven system that helps you actually finish what you start.
  • Goal Loop – An app that boosts your motivation by looping images and your personal answers to a carefully selected set of questions for each goal—helping you emotionally reconnect with what matters to you and accomplish your goals faster by reinforcing them daily.

If you see the value in what these apps do—how unique and effective they are—please share them with anyone whose life could be improved by them. Let’s spread this wave of positive change.

Because even with all the self-help books and motivational content out there, many people still struggle to:

These apps were built to solve exactly those problems.

“Habit and task apps need to be smarter – tracking isn’t enough. They should help you follow through.”

Edin Cubro, App Creator & Founder of Happy Life Apps